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Women's busts are larger than ever, with the average bra size now 36C compared with bra sizes of 34B ten years ago. New research, however, shows that approximately only 10% of women wear a bra that fits properly. Many women admitted to resorting to a range of desperate measures to get the chest shape and larger breasts they wanted. In one study, approximately 18% said they had modified their bras by sewing cups together or using safety pins to make them fit more comfortably.